July 9, 2007 – Denver, Colorado – When Ali Awada founded Colorado Auto Finders in 2001, he knew nothing about the used automobile industry, but he was well-versed on an element of the used car business very important to consumers: customer service.
The level of customer service provided at Colorado Auto Finders, located in Denver, Colorado, has catapulted the dealership into a premier used car showroom with an average inventory of 120 vehicles.
Perhaps the most popular customer service element is the dealership’s vehicle location service. Customers who don’t locate the car they’re looking for on the lot can put Colorado Auto Finders to work locating the car, truck or SUV of their dreams.
“If the vehicle is 10 years old or newer, we have a 100 percent success rate in locating cars for customers,” Awada says, adding that more than half of those customers go on to purchase the located vehicle.
How does this service benefit the customer?
“We work for the client for free to find the car,” Awada says. “We save the customer time because they don’t have to go from lot to lot, going through the hassle of high-pressure sales pitches and the management bureaucracy.”
Once the vehicle is located, Colorado Auto Finders offers it for sale at a fair and competitive price.
Customers need not worry if they would have gotten a better deal on the vehicle had they done the search themselves. Part of the customer service experience at Colorado Auto Finders, whether customers visit the dealership or shop online at CoAutoFinders.com, is that customers are given the tools to compare and see for themselves that they are getting a good deal.
“We give them web sites to visit and compare apples to apples,” Awada says.
Recommending sites such as www.nadaguides.com, www.carfax.com, the Kelly Blue Book site at www.kbb.com, and the New Car Test Drive site at www.nctd.com shows the dealership is eager to assist customers in making wise purchases.
Customer service at Colorado Auto Finders doesn’t end with its vehicle locator service. Awada ensures that his sales and service department staff makes customers’ experiences at the dealership a memorable one.
Upon arrival, customers are greeted by a salesperson who will work with them throughout the purchase process, right down to the financing, Awada says.
In the service department, customers are treated courteously and offered a comfortable waiting area in which to relax while their vehicle is serviced. Unlike many used car dealerships, Colorado Auto Finders offers customers a vehicle to drive if they need to go to work or run errands while their vehicle is being serviced.
“It’s very important that I provide the best customer service and differentiate myself from other dealers,” Awada says. “When a customer comes here to buy a car, it’s not just a one-time deal to me. I want to build a continuous relationship.”